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Since the beginning of the year, the focus in real estate news has been money: development capital, redevelopment funding, consumer financing, etc. But once the money side of the equation loosens up, will the projects that have been stalled for months (if not years) still be what consumers want to buy?
To take a look at the consumer side of the equation, The Real Story is revisiting a series of interviews with J. Walker Smith, Executive Vice Chairman of The Futures Company, one of the nation’s leading experts on consumer behavior.
In today’s conversation, Walker observes that our younger generation is prolonging its adolescence and putting off making a number of life choices—like getting married, buying a home, starting a family. He mentions a Stanford study that compares the top five life steps that 1960’s Americans expected to have achieved by the time the were 30—and found that Gen Y isn’t placing the same emphasis on material things and social mores.
Does that mean that the American Dream has become irrelevant? Hardly, says Walker, because owning a small piece of land and a home—a mark of success for the country’s founders—still resonates with modern-day Americans. The dream, if not deferred, is going to be translated differently in this diverse, technologically advanced, sustainability-conscious post-millennium society.















