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Eric Corey Freed, architect and author of Green Building for Dummies, met with The Real Story at West Coast Green at Fort Mason in San Francisco last month. Eric likens his role as an architect to a “filter”, someone responsible for pulling from his clients not just what they want, but what they need. He is designing homes as distinctive as his clients and their families, and he is introducing traditional green principles—using wind for cooling, the sun for heat, straw bales for wall construction—to a generation that is much more turned on to living in balance with the planet’s needs.
Historic architectural styles? Eric isn’t interested in recreating the past when there is so much to do right now to enhance lives. When asked if he is espousing the creation of “healthy homes”, his answer is that if we have to go out of our way and create a new standard of architecture to save ourselves from the obvious corollary—unhealthy homes–then we are in deep.
Eric’s practice in San Francisco is called the Organic Architect; his website describes his practice’s values as “sustainable design, unique vision and innovative creativity.” Download today’s interview here or at iTunes; The Real Story will be talking with Eric all week.















