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Because BRIDGE Housing builds so many of its affordable homes as apartments, the original design and construction quality of the units, and the management standards set in place all have to hit a level of quality – otherwise, says BRIDGE CEO and co-founder Rick Holliday, the apartments don’t compare favorably to market rate units. And working at blurring the edges between market rate housing and affordable housing is good for the community at large.

Rick reminds The Real Story that affordable housing is built all over the Bay Area, including some toney zip codes. He recalls building waterside apartments in Mill Valley that were mistaken for market rate product, because everything about their design and landscaping was planned to fit seamlessly into Mill Valley.

That is why there is not a common design recipe for BRIDGE communities —they are designed to fit into the towns and neighborhoods in which they are built, just as market rate for sale and rental properties are envisioned. For more information on BRIDGE, go to its website: http://bridgehousing.com.