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Chris Waugh from IDEO, a design and innovation consulting firm based in Palo Alto, was in San Francisco recently, talking to members of the Urban Land Institute. Chris took a few minutes to sit down with The Real Story and discuss the potential for rethinking the way we design communities. Chris is an ardent believer in considering his subjects from a variety of perspectives, all of them starting with an empathetic view. In looking at community, for example, he asks the same question of all of the multiple stakeholders: what do people want, and does that answer change as the perspective changes?
He talks about how housing is now ripe to evolve into a new form, one that delivers on the fundamental desires and values of their owners, neighbors, communities and towns. If housing were to address how to create community with people and with the environment, for example, the discussion would move beyond square footage and bedroom count pretty fast. With that kind of thinking, would some pretty interesting buckets of opportunity be more evident? He thinks so.
Chris is the guest of The Real Story all week. You can download his podcasts every day on iTunes.















