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PCBC, the Pacific Coast Builders Conference, was held last week at Moscone Center in San Francisco. For the past 50 years, PCBC has been the industry’s leading edge conference, bringing together builders, manufacturers, architects, environmental engineers and landscape designers.  Its aim?  To advance the conversation about community and homebuilding.

This year, the trade floor had hundreds of exhibiting companies, displaying their newest products. A number of the products have are available to the consumer, so we thought we would feature several of the most interesting in this week’s Real Story.

We met Ed Lindner, the Director of North Pacific Division of Whirlpool Inc., after waiting our turn in line to see a new convection oven that reminded us more of an iPhone than a conventional kitchen appliance. According to Ed, the oven has a 7-inch full-color screen, and a library of more than 16,000 pictures to help the cook decide what to make—and how to make it. Imagine sliding your finger along a screen, looking for ways to cook beef, and having not only every cut of beef listed, but pictures showing how it looks cooked from rare to well-done. The chef indicates which version of the beef is cooked to their liking, the oven indicates what kind of pan to use, and then calculates the temperature and the cooking time to get the result shown in the picture.

This double convection oven has 3900 watts, and eliminates the need for preheating. Since seeing is believing, look for it at www.jennair.com.